11/1/2022 0 Comments Closed captioning vs subtitlesThese standards state that captioning must be provided for all pre-recorded and live video. Under the Rehabilitation Act of 1973, compliance with WCAG 2.0 AA Standards is required. As such, captions must be provided in order to provide the equitable experience that is legally mandated. Because of the fact that transcripts are not time-coded, it doesn’t allow viewers with hearing loss to follow along with the content in real time. The Americans with Disabilities Act (ADA) requires that an equivalent experience must be made for d/Deaf and hard of hearing people. Is Transcription Enough to Meet Accessibility Laws? captioning for your video content it’s just as important to ensure your content is fully accessible in order to be compliant with the law. While accessibility is important in its own rite, when considering transcription vs. Making video and audio content accessible is important for many reasons, mainly because it allows all viewers the opportunity to consume media and because it’s the law. The same Facebook study found that combining these efforts could lead to more eyes on your videos – captions increased view time by 12%!Īccessibility of Transcription vs. Not only do captions help people with the comprehension of dialogue, but they also allow viewers to watch video in sound-sensitive environments like a quiet office or on public transportation. On top of that, they can prove helpful to viewers with learning disabilities or attention deficits to maintain focus, as well as make it easier for ESL speakers to follow along.Ī study conducted by Facebook found that almost 41% of video is incomprehensible without sound or captions. Captions are necessary (and often legally required!) to make video content accessible to d/Deaf or hard of hearing viewers. Learn All There is to Know About Captioning ➡️ Captioning benefitsĬlosed captions offer several benefits… as long as they’re accurate. Transcripts (and caption files) let search engines to “read” the video’s content, which allows the video to be properly indexed and ranked on results pages. The popular podcast This American Life transcribed 100% of their audio archives and in return, saw a 6% increase in unique site visitors through organic search results & a further 4% increase in inbound link traffic.īut transcription doesn’t solely benefit radio shows – it works for video content, too! Since search engines can’t physically watch a video, they have no way or ranking video content based on more than metadata. When it comes to media formats like a podcast or radio show, transcripts not only make the content accessible, but they also have the potential to improve comprehension for ESL (English as a second language) listeners, increase overall user interaction, and boost SEO online. #Closed captioning vs subtitles professionalTranscription is a beneficial supplement to your video & audio content, but first and foremost, it’s a useful accessibility tool! If you’re not using a professional transcription/captioning service, then writing transcripts can be the perfect introduction to creating closed captions in-house. Output typically appears at the bottom of a video screen, and should always depict speech & sound effects, identify speakers, and account for any sound that is not visually apparent.
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